Longshore Capital and Blue Wheel Complete Acquisition of Day One Digital

Blue Wheel, a leading omni-channel digital commerce and marketplace agency, is pleased to announce that it has acquired Day One Digital, LLC (“Day One”), a full-service Amazon Vendor Central agency offering sales support, supply chain accounting, and category management. Day One is headquartered in Seattle, WA with an additional office in Austin, TX. With the financial and strategic backing of Longshore Capital Partners, a Chicago-based private equity firm, this new partnership broadens Blue Wheel’s customer base and service capabilities across the Amazon 1P landscape. The Day One team, led by Tim Goletz, will be continuing under the Blue Wheel umbrella and will maintain their current roles to ensure continued, high-quality support for their clients.

“The addition of Day One Digital to Blue Wheel further expands our service offerings and strengthens our customer base ” said Eitan Reshef, Chief Executive Officer of Blue Wheel. “This partnership allows us to offer a deeper set of services to Blue Wheel customers, while further enhancing our team with the additions of Tim and his entire staff.”

Mr. Goletz added “We are excited to be joining the team at Blue Wheel and remain committed to providing excellent service levels to our existing clients. Working with a like-minded founder like Eitan made the decision to partner with Blue Wheel easy.”

“Blue Wheel is a unique agency in the eCommerce ecosystem due to its differentiated omni-channel service offering, marquee client base, and strong team culture” commented Longshore partner Nick Christopher. “We are excited about the addition of Day One to Blue Wheel and look forward to working with Tim and team in the next phase of growth.”

If you have questions regarding this transaction or would like to discuss other business services-related opportunities, please contact Ryan Anthony or Nick Christopher of Longshore at (312) 237-3838.