Longshore Capital Partners Completes Strategic Investment in Blue Wheel & Retail Bloom

Home » Longshore Capital Partners Completes Strategic Investment in Blue Wheel & Retail Bloom

Longshore Capital Partners (“Longshore”) is pleased to announce that it has completed the acquisitions of Blue Wheel, an omni-channel digital commerce agency with over a decade of experience, and Retail Bloom, an e-commerce marketplace agency, to form the joint venture, Blue Wheel. This new partnership enhances Blue Wheel’s range of services and breadth of experience across the omni-channel landscape. Blue Wheel now has over $1B in e-commerce revenue under management across its clients. 

“Our mission at Blue Wheel has been to serve as the leading agency in omni-channel digital commerce. With this merger, we can service our clients’ entire e-commerce landscape under one roof,” says Blue Wheel CEO Eitan Reshef. “We believe it is entirely unique to offer everything from e-commerce advertising to fulfillment to creative to customer service. We fundamentally believe that if a brand wants to succeed from ‘click to ship,’ they now have the opportunity to consolidate strategy and execution under one primary partner – Blue Wheel.”

“Brands have notoriously looked at e-commerce as a bifurcated strategy – on versus off Amazon. Over the past few years, agencies followed suit and became either Amazon agencies or e-commerce agencies that focus on brand’s owned websites. By partnering with our friends at Blue Wheel, we can now bring our incredible expertise together, servicing a brand’s complete omni-channel strategy with a singular point of contact,” said former Retail Bloom President now Blue Wheel President, Tom Sesti. “This is our answer to e-commerce now and in the future.”

Nick Christopher, Co-Founder and Partner at Longshore, added, “Blue Wheel’s talented team has built an impressive business, with a profound focus on providing a full suite of e-commerce solutions with its best-in-class proprietary technology. Combining Blue Wheel and Retail Bloom into one entity creates a unique end-to-end solution within the e-commerce ecosystem. We are excited to partner with the company to accelerate its growth trajectory and execute on our shared strategic plan.”

If you have questions regarding this transaction or would like to discuss other business services-related opportunities, please contact Nick Christopher or Ryan Anthony of Longshore at (312) 237-3838.

About Longshore Capital Partners
Longshore Capital Partners is a middle-market private equity manager investing out of its inaugural $210 million fund. Longshore acquires control positions in services businesses in North America with $5 to $15 million of EBITDA. The firm has extensive experience partnering with founders and management teams in the lower middle-market and executes a systematic approach to creating shareholder value through a cooperative strategic plan.

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