Chicago, IL – Longshore Capital Partners (“Longshore”) is pleased to announce that it has completed a strategic investment in DemandTec, a leading provider of AI-powered pricing, promotion, markdown optimization, and trade fund management software. The company serves a diversified client base of retailers and consumer goods companies around the world, helping them make data-driven decisions and deliver measurable outcomes across the retail value chain.
“DemandTec has a 25-year track record of helping retailers and brands drive profitable, data-driven growth,” said Jack Tirella, CEO of DemandTec. “As an independent company backed by Longshore, we’ll move even faster—advancing self-optimizing AI, improving predictive accuracy, and delivering higher ROI across pricing, promotions, markdowns, and trade collaboration.”
“DemandTec’s depth in consumer demand science and its network effects across retailers and suppliers create a powerful platform for continued growth,” said Ryan Anthony, Partner at Longshore Capital Partners. “We’re excited to support the team as they invest in product, expand commercial reach, and extend leadership in AI-powered merchandising.”
If you have questions regarding this transaction or would like to discuss other tech-enabled services-related opportunities, please contact Ryan Anthony or Nick Christopher of Longshore at (312) 237-3838.
About DemandTec
DemandTec is a global leader in AI-powered retail merchandising technology. The company helps retailers and suppliers optimize pricing, promotions, markdowns, and trade fund management while enabling high-fidelity collaboration across the retail–CPG ecosystem. DemandTec’s mission is to deliver intelligent, profitable growth by unifying demand science, automation, and measurable business impact.
About Longshore Capital Partners
Longshore Capital Partners is a private equity firm focused on investing in and scaling lower middle-market businesses across the United States. The firm partners with founder- and entrepreneur-led companies to support organic growth and strategic acquisitions. Longshore emphasizes investments in tech-enabled service-based businesses operating in large, fragmented markets, with a commitment to long-term value creation and collaborative management partnerships.
Contact
110 N Wacker Drive, Suite 3150
Chicago, Illinois 60606
(312) 237-3838
[email protected]
www.longshorecp.com